About Us

 

SAFRIK was born from a moment of profound realization—a near-death experience that pushed me to follow my true passion: jewelry design. Born in Kenya to Somali parents, I’ve had the privilege of experiencing rich, diverse cultures, and all of these influences are woven into my designs.

Inspired by the beauty of the African landscapes and the vibrant cultural tapestry that surrounded me, SAFRIK is a reflection of adventure, timeless elegance, and meaning.

Frustrated with the poor quality of mass-produced fashion jewelry that tarnishes or breaks easily, I knew there had to be a better, longer-lasting option that was affordable and well made.

That’s how SAFRIK came to life. Our collection is crafted with the highest quality stainless steel, plated in luxurious gold, to create pieces that are waterproof, hypoallergenic, tarnish-proof, and made to last.

Jewelry design is my passion, and I’m driven by a commitment to quality, meaning, and beauty. 

SAFRIK is for those who want to step out of the background and into the foreground.

We believe in living life to the fullest, making a statement with every choice. Our pieces are crafted not just to be beautiful but to inspire confidence and individuality.

Our jewelry is designed for those who value meaning, durability, and boldness.

Let SAFRIK be a reflection of your story, your strength, and your unique style as you live life with intention and confidence.

Stay Wild!!!